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Ryggrörelsen

Branding / Corporate Identity / Social Media / Print

2023-now

Discover Ryggrörelsen's Evolution

Ryggrörelsen, a thriving network care center specialized in spinal and nervous system health, has undergone a remarkable transformation in recent years. With the addition of a new partner and significant growth, it was time to re-imagine their design and online presence.

My Collaborative Journey with Ryggrörelsen

I had the privilege of collaborating with Ryggrörelsen to shape their brand's evolution. Together, we meticulously crafted an entire brand package, including guidelines, a Corporate Identity with a vibrant color chart, and captivating social media templates. Every detail is supposed to tell their story. Every icon you see is crafted for them. This is not just a one-time project, but an ongoing journey. Stay tuned to witness how we continue to position their brand visually in the market, ensuring it stays fresh and engaging.

A Purposeful Partnership

Supporting Ryggrörelsen, a network care center with a profound mission, is both professionally fulfilling and deeply personal for me. As a practice member myself, I've experienced firsthand the transformative power of network spinal care. Their dedication to spinal health not only aligns perfectly with my values but has also profoundly impacted my own well-being. Together, we're making a positive impact through design and personal healing journeys.

The Logo

The logo is a captivating blend of simplicity and symbolism. It's a tall turquoise rectangle that functions as room for a wormhole and the typo Ryggrörelsen. It creates a sense of calm while the wormhole is full of motion and energy, with lines of different thicknesses. In the top left corner, you'll see the name "Ryggrörelsen." The words "Rygg" and "Rörelsen" share the same "R," showing their connection. The font combines the smoothness of curves with straight lines so it is an aesthetic combination fo the rectangle and the wormhole. This logo represents the unique qualities of spinal networks, symbolizing how the mind and body are connected. It conveys a sense of unity, natural movement, and the idea that there's always more to discover. Welcome to "Ryggrörelsen," where your journey begins.